Constantly keeping on top of your business blog can be challenging, especially if your content ideas pool has well and truly dried up (we’ve all been there!) 

If that’s the case for you, it might just be your lucky day! We’ve popped together a list of six simple but effective business blogging ideas that you can use to get your inspiration flowing and your fingers typing again. 

You’re welcome! Check out our six fresh ideas for your business blog below: 

Business Blog Ideas 

Myths and Misconceptions 

No matter what industry you’re in, there are always some myths and misconceptions floating around about the industry in general, your business, or your services or products. 

These misconceptions often stem from things potential customers have heard through the grapevine and can serve as buying barriers if not addressed. For example, people often have a preconceived idea that Virtual Assistants only work for large businesses. It’s definitely not true, but it may put those with smaller businesses off if they were considering going down the VA route. 

Use your business blog as a place to bust those myths and misconceptions and set the record straight. This will reassure your customers and may help break down some of those buying barriers that previously stood in their way. 

Make the post fun, relatable and informative in equal parts and you’ll be well away. 


Let’s Talk About…

Not every business blog post has to be about your business specifically – it’s okay to branch out sometimes, especially if it’s going to get your readers talking! 

Every now and again, dip into trending topics related to your industry and give your thoughts on them in a new blog post. Not only does this show potential customers that you’re on the ball when it comes to keeping up with industry news, but it also kicks off a dialogue between you and your potential customers. 

They’ll value your opinion as an industry expert, and you’ll get some insight into theirs which could help you make marketing decisions later down the line. 

Sounds like a win-win to us – give it a go! 


Meet the Team 

Sometimes when you come across a business’ website, it can feel a bit 2D. it’s all a bit robotic and impersonal and can make it difficult for you to relate to the content or connect to the values of the business itself. 

A chatty, informal Meet the Team style blog can help combat this and compliment your existing About Page if you’ve got one. 

Use this post to introduce your team members in plenty of detail, all the while remembering that this is your opportunity to let your personalities shine through. The people behind your business are what gives it depth and in the end, it’s you your customers will be investing in, not the business. 

This post should make it easy for them to relate to your business on a human level, feel connected and build that trust that leads to lasting and valuable customer relationships. 

6 fresh ideas for your business blog

Frequently Asked Questions 

FAQ pages sometimes play the role of poor relations when it comes to features on your website. They’re usually attached to another page somewhere, waiting in the corner quietly and hoping to be found. But actually, FAQs are incredibly important when it comes to conversions. 

Instead of giving them a background role, bring them into the spotlight by creating a whole blog post dedicated to them. Round up all the questions your existing customers or potential customers have asked, as well as anything else you think they may need to know and answer them all in detail in a lengthy blog post. 

A contents section at the top of this blog will help your readers find what they’re looking for quickly and easily, and they’ll have all the information they need to be explained in detail right in front of them. 

Answering FAQs is a great way to break down buying barriers, so the more you make the most of them, the more they’ll work in your favour. 


Are you Making these Mistakes? 

When something isn’t working, what do you do? If you’re anything like 99.9% of the population, you probably Google it. Google then tells you the mistake you’re making that’s preventing you from being successful and how to rectify it, and then you can go on your merry way with your problem solved. 

This is your opportunity to do the same through your business blog. Make a note of any industry-specific mistakes your readers may be making and share advice for rectifying them. For example, if you’re running a home bakery and you know that opening the oven door mid-bake can cause cakes to dip in the middle, point out the mistake and let your readers know what to do instead for a more successful baking endeavour next time. 

As an expert in your industry, your readers will value your advice. And proving that expertise in blog posts like this one will help you build trusting customer relationships that will benefit you and your business in the long run. 


Where to Find… 

Gatekeeping is out, and sharing valuable information is most definitely in. Use this blog post to point your readers in the direction of valuable, industry-specific resources and information. 

We’ll go back to our baking example for this one (because, cake, obviously) – if you’re selling baking equipment, try writing a blog that compiles fun recipes that would make use of some of your products. This way, not only are you sharing valuable information with your customers, but you’re also subtly nudging them in the direction of a purchase. 

Sharing information and resources helps to again build trusting relationships with readers that will solidify you as their go-to when they need information and, eventually, the products or services you can provide.  

6 fresh ideas for your business blog

Business Blogging with The Edwards Company 

Having business blog ideas is one thing, but having the time to put those ideas onto paper is another issue entirely. 

If you’re struggling to invest enough time into your business blog but would love to keep it packed full of valuable, up-to-date content for your readers, let us know. We write thoughtful, engaging blogs specific to your target audience to capture their attention and increase your conversions. 

For more information on our affordable business blogging packages, please do not hesitate to get in touch.