Starting a business blog for your cleaning company is a great addition to your marketing efforts. Not only do business blogs help to give your business some depth, but they also provide potential customers with useful, valuable information that will help them make an informed decision when it comes to investing in your services.
But before we get started, why should you be considering starting a business blog for your cleaning company in the first place? As far as we’re concerned, business blogging is a brilliant way to drive more traffic through your website and thus be exposed to more potential clients.
But don’t just take our word for it! Check out the statistics below:
- 61% of consumers have made a purchase based on a blog post
- 81% of consumers trust information and advice from blogs (digitalsherpa)
- Business bloggers generate 2x more sales for brands compared to other marketing strategies like paid marketing (McKinsey)
In short, blogging works for businesses. And, if done correctly, it’ll work for your cleaning company too.
Getting started with Business Blogging
That’s great, you may be thinking, but how do I go about getting started when it comes to business blogging? We’re glad you asked!
Before you commit to posting regularly to your business blog, there are a few things you need to consider to ensure the content you produce is of high quality and of value to your readers:
- Who are you targeting?
Arguably the most important aspect of business blogging is your target audience. Before you write anything at all, it’s vital to know precisely who your target audience is. To determine this, you should consider the following:
- General characteristics like age and occupation – this will help you determine how to write and what to write about. Using industry jargon would be inappropriate if you’re targeting individuals who don’t know your industry inside out. Similarly, using teenage slang to appeal to the younger generation isn’t going to work if you provide cleaning services for the elderly.
- Their wants and needs – do some research to determine what your audience will want and need to get out of your service. What are they looking for exactly? Establishing this will help you create blog content they can relate to.
- Their pain points and frustrations – good marketing is all about providing your target audience with solutions to their problems. Find out what their pain points are so you can address them in your content.
Knowing your audience well is absolutely key when it comes to creating content that converts. Using this information to your advantage in your business blog content will ensure it’s worthwhile.
2. Come up with a Bank of Content Ideas
There’s nothing worse than sitting down to a blank Word document and having no idea what to write. It’s frustrating, demotivating and will probably make you want to rethink this whole business blogging thing before you’ve even started.
That’s why we recommend coming up with a bank of content ideas before you start so that you’ve got a few things on the go to inspire you.
Luckily, as a cleaning company, you’ll have plenty to talk about! You may want to write regular blog posts about the jobs you complete, with before and after pictures included. You might have a wealth of knowledge on one particular aspect of cleaning, allowing you to share how-to guides and top tips on your business blog. You may even want to write posts about your specific services and products and how your customers can benefit from them.
To get you started with title ideas, we’ve popped a few below:
- Top Tips for a Professional Carpet Clean
- How to Spring Clean your Kitchen in Under 30 minutes
- The Importance of Jet Washing your Patio
- How Clean is your Furniture?
- The Benefits of a Bathroom Deep Clean
- Our Recommended Kitchen Cleaning Projects
Once you’ve got your bank of content created, you’ll feel much more motivated to sit down and write when the time comes.
3. Set Aside Time for Content Creation
While your cleaning company will inevitably be keeping you busy, it’s important to set aside time in your schedule for content creation. The last thing you want to do is rush it!
Pick a time that you’re able to keep free – it might be for an hour or so on Monday mornings or half an hour a couple of evenings a week. Use this time to focus on content creation entirely – you’ll be surprised at how much you can get done in a short space of time!
If uninterrupted time doesn’t seem plausible in your already busy schedule, however, it might be an idea to outsource your content creation to an expert. Here at The Edwards Company, we provide business blog content for cleaning companies all over the country. You’ll be provided with quality, valuable content to post on your blog; you just won’t have to spend your time creating it.
4. Create a Content Schedule
Creating a content schedule is a great way to keep your business blog organised and up to date. Websites that are regularly updated with new content perform better in search results, and you’ll avoid sporadic posting that can sometimes be associated with issues like being unorganised.
Creating and sticking to a content schedule also means your audience will know exactly what to expect from you, and when. For example, if you decide to post one blog post every Wednesday, your audience will become familiar with this pattern and be more likely to return to your website to see what you have to offer.
A content schedule also means that you won’t suddenly remember at 2am on Friday morning that you haven’t posted for a while and probably should do!
Consistency is key when it comes to content creation – create a schedule and stick to it where possible!
The only thing left to do now is start! Business blogging for your cleaning business is a brilliant way to bring potential customers into your world. They’ll appreciate the valuable content your share with them, trust you as experts in your industry and will be far more inclined to invest in the services you’re offering.
If you’d like further support when it comes to starting your business blog, please do not hesitate to get in touch – our content creation experts would be more than happy to talk you through it.