Knowing where to start with content creation can be challenging, from knowing when and what to post to picking what topic your next blog will be. It can be a struggle, but it can become a breeze with the right tools and knowledge.
By using these simple tricks that I’m about to share with you to start your content creation, you are ensuring that you take the right step in the world of social media.
Know who your audience is
Knowing who your audience is and what they like is a vital first step into content creation. Before you post anything or write anything, you need to understand your target audience and their interests. Knowing who your audience is allows you to pinpoint a topic they are interested in for your content. This gains you more followers, and more followers means more exposure for your business.
Have a schedule for your content
Keeping up to date in your weekly posts is crucial. Having a schedule for your content and knowing when and what you will be posting in the week is a big help. It not only saves time, but you don’t need to be rushing, trying to pick a topic for this week’s post. Having a schedule doesn’t just help you by having your content ready to go, but it can also help you with timekeeping. It shows your customers that you are organised, and it makes your business look professional.
Use scheduling tools
When dealing with your social media posts, you should look at using scheduling tools to post your content automatically. You can use scheduling tools like Loomly or Facebook creator studio. Using scheduling tools makes your life as a content creator easy because you don’t need to worry about posting a post about your services on the weekend. After all, a scheduling tool can do it for you. This makes sure that you are not forgetting about posting your content for the week, as long as you can remember to schedule them.
Stick to your theme
When creating content, it is essential to keep to your theme. This means that you should be sticking to the same colours you use in your business, and you should be using the same font as you use in your industry. by doing this, you make your posts look professional and neat as they will match the same theme as your business uses. This lets your customers know that you are organised and ready for business.
Do your research
Before you post anything, do your research! There’s no good going head-on when writing a blog because you’ll end up running out of ideas quicker than you think. It’s always best to write some thoughts down before you start your blog or post. Doing this will ensure that you will have plenty of content to put down and that you won’t run out of things to say.
Keep a file of good ideas
We’ve all had one of those golden moments when your head is filled with great ideas, but you can only use one. Don’t throw all of the other ideas away; write them down in a notebook for you to use later because, with any chance, on the following Monday morning, you will most likely have writer’s block, and your brain will refuse to come up with ideas for your content. This is why you should list some good ideas you can use when you are struggling for inspiration.
Keep it professional
When creating your content, you want it to look professional. First impressions are the most important. It’s the same thing with content creation, so you should keep your content professional and not dull. You want to let your audience know that you can get the job done with ease, but at the same time, you don’t want to dull them by over-explaining your services. This is why it is vital that you keep a perfect balance between being professional and not being boring.
If you’re struggling to make headway with your content, please do not hesitate to get in touch. We have a range of flexible, affordable content creation packages available, designed to support businesses like yours.