by Louisa Smith | Oct 18, 2023 | Content Creation
There may be 7.8 billion people on the planet, but every single one of those people is entirely unique. Our DNA differentiates us from one another, as do our lifestyles. Which, of course, is a brilliant thing! Unless you’re a copywriter, that is. Or a business owner....
by Louisa Smith | Jul 17, 2023 | Content Creation
Marketing your business to your target audience is all about stepping into their shoes and getting into their minds. By establishing their standard thought processes and behaviour patterns, you can use a range of techniques throughout your marketing materials to...
by Louisa Smith | Aug 16, 2022 | Content Creation
When it comes to writing better website copy, there is a range of tricks and tips that you can consider implementing. And the good news is, they’re all relatively easy to achieve! Writing better website copy isn’t about being the best writer in the world and producing...
