Blogging for your business is all about giving your business as many opportunities as possible to attract new leads and obtain new customers. But how does it work? And what are the benefits of keeping your business blog up to date and populated with new, exciting content?
According to Fit Small Business, ‘a total of 78.9% of bloggers report that their blog delivers marketing results’.
Here’s why:
Blogging builds brand voice
Without online content, your business can feel a bit two-dimensional. A business blog is an excellent opportunity to build a brand voice, establish a relevant tone and give your business a little bit of personality.
One of the best things you can do when using your business blog to build brand voice is stay focused on your target audience. Tap into their likes and dislikes, their wants and needs and establish a tone that will appeal directly to them. Also, ensure the content you’re posting is relevant to them, and you’ll establish your business as one that is in tune with its customers. You’ll also ensure that you give your business that human quality that is so often lacking in online content.
Blogging establishes you as an expert in your industry
What’s the first thing you do when you need a quick-fix solution for something? If your answer is ‘Google it’, you’re definitely in the majority!
Nowadays, we have all the information we could possibly need at our fingertips, but that doesn’t necessarily mean that all that information is credible. What your business blog does, however, is establish you as experts in your industry. By consistently posting content that includes helpful, relevant solutions for your target audience, they’ll come to rely on you for advice.
The more your potential customers trust your content, the more likely they are to trust the service or product you’re offering.
Blogging boosts SEO
While some benefits of business blogging are more focused on how your business is represented in the online world, other benefits are slightly more technical. For example, not only does blogging help to establish a brand voice, but it also boosts SEO which, in turn, makes your content more visible to your target audience.
Search engine optimisation does what it says on the tin – it optimises your content for search engines, meaning search engines will deem your content to be more relevant and thus rank it higher on the search engine results page. Business blogging allows you to implement techniques that serve to boost SEO.
Take keywords, for example – while keywords are an essential feature of your website in general, including them in your content is just another opportunity to make your business visible. The same goes for things like inbound links – the more links you have on your website, the more credible search engines deem your content to be. This means that all those links you’d pop into your blog content just to make things simple for your audience are actually working behind the scenes to boost your SEO.
Search engines also love content that is regularly updated – while it may be challenging to update your actual website content all the time, updating your business blog is simple and can be done as many times as you like, thus boosting SEO further.
Blogging increases inbound traffic
The main aim of your online marketing strategy is to bring people into your sphere of influence (aka get them onto your website). When you write blog content, you’ll be putting steps into place like populating it with keywords, using inbound and outbound links and updating it regularly to boost SEO.
Now that your content is more visible, it’s more likely to show up in search results, whether the user is searching for your specific business or not. While your business may not show up, a blog post that you wrote offering a solution to the problem they’re facing might do. They’ll click on your blog post and, by default, are pulled into your sphere of influence.
If the content they’ve found then gives your business an established brand voice and establishes you as an expert in your field, the user is far more likely to have a click about on the rest of your site to see what it is you’re offering.
With this in mind, it’s clear to see what blogging for your business returns so many benefits. Not only is it a great way to give your business some personality, but it also works in terms of technical aspects and lead generation too.
Business Blogging at The Edwards Company
Here at The Edwards Company, we’re huge advocates of business blogging and doing so regularly has really changed the way our business is perceived by our clients. Because we understand the power it holds, we offer a range of flexible, affordable blogging packages available to ensure your business has access to the benefits business blogging provides:
- Small but Strong Package – this package provides our customers with 500 words of unique blog content per month, focused on a topic of their choice. Perfect if you’re just starting out on your business blogging journey.
- Medium but Mighty – if you’re looking to be a bit more consistent with your business blogging, our Medium but Mighty package provides you with four lots of 500 words of unique content every single month, ideal for keeping your content fresh and search engines happy.
- Large but Legendary – if you’re determined to make a real go of your business blog, our Large but Legendary package provides you with 750 words of unique blog content eight times per month. If you’re looking to really build that brand voice and make your content seen, this package could work for your business.
- Unique but You – it does what it says on the tin! This package allows you to dictate how much content you require, perfect if you’re after some longer pieces or don’t want to commit to a certain amount of blog content per month.
We understand that blogging for your business can be incredibly time-consuming, but the benefits it provides really are worth the effort.
If you want to get your business blogging journey underway but are concerned about how you’re going to keep up with the demands of doing so, please do not hesitate to get in touch.