by Louisa Smith | Aug 23, 2023 | Content Creation
Getting to grips with copy when you’re just starting your business journey can feel daunting. There are so many techniques to take on board, rules to follow, and mistakes to avoid… it can all feel very complex and may put you off wanting to give it a go at all. But as...
by Louisa Smith | Jul 17, 2023 | Content Creation
Marketing your business to your target audience is all about stepping into their shoes and getting into their minds. By establishing their standard thought processes and behaviour patterns, you can use a range of techniques throughout your marketing materials to...
by Louisa Smith | Jun 20, 2023 | Content Creation
We all make mistakes, but what if those mistakes are preventing your business from reaching its full potential? When it comes to copywriting for your small business, it’s easy to fall into common errors that mean your copy isn’t quite as effective as it should be. For...
