Persuasive writing is an incredibly powerful tool, especially when it comes to marketing your small business. It enables you to nudge customers gently through the marketing funnel, encouraging them to the desired action that you have in mind.
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5 Tips for Developing your Copywriting Skills
Copywriting is an essential skill to possess if you’re trying to convey a clear message to a particular audience, meaning all you small business owners out there will be wanting to improve your skills as much as possible.
6 Fresh Ideas for your Business Blog
Constantly keeping on top of your business blog can be challenging, especially if your content ideas pool has well and truly dried up (we’ve all been there!)
If that’s the case for you, it might just be your lucky day! We’ve popped together a list of six simple but effective business blogging ideas that you can use to get your inspiration flowing and your fingers typing again.
5 Ways you’re Sabotaging your Business without Realising
Running a business is challenge, there’s no two ways about it. There will be plenty of bumps in the road, changes of direction and probably a good bit of anxiety! In the long-run however, your hard work should pay off, leaving you with a business that is thriving and...
How Blogging for your Business can Influence your Customers
Influencing is big business. It’s infiltrated social media platforms over the past few years and continues to be one of the most effective marketing techniques of the decade. Influencers tap into trending products and topics to reel in massive audiences, convincing them to buy.
6 Ways to Become a Business Blogging Pro
When it comes to blogging for your small business, there’s always that little niggle at the back of your mind. Should you or shouldn’t you? Can you commit to the schedule? Would it be worth the time and effort in the end?
How to Write a Home Page that Converts
Trying to write a homepage for your website is a bit like being asked to tell your life story but only being given two minutes to do it in.
Copywriting Tips Unpacked
Copywriting tips are a minefield of do this, don’t do that, try this, avoid that. Especially when you’re just looking for some general tips on how to improve your copywriting skills, it can be difficult to determine what to do for the best.
6 Common Misconceptions about Business Blogging
There are plenty of misconceptions about business blogging floating around out there. You have to write a million words to make it work. You won’t get anywhere if you’re not writing three posts a day. You need an expert blogger, the eye of a newt, a drop of water from the fountain of youth and a sprinkle of fairy dust to make a success of it.
What Businesses Get Wrong About Outsourcing
There are a few outsourcing mistakes businesses tend to make that mean their endeavour isn’t always as successful as it could have been.