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The Fundamentals of Persuasive Writing

The Fundamentals of Persuasive Writing

Persuasive writing is an incredibly powerful tool, especially when it comes to marketing your small business. It enables you to nudge customers gently through the marketing funnel, encouraging them to the desired action that you have in mind.

6 Fresh Ideas for your Business Blog

6 Fresh Ideas for your Business Blog

Constantly keeping on top of your business blog can be challenging, especially if your content ideas pool has well and truly dried up (we’ve all been there!)
If that’s the case for you, it might just be your lucky day! We’ve popped together a list of six simple but effective business blogging ideas that you can use to get your inspiration flowing and your fingers typing again.

Copywriting Tips Unpacked

Copywriting Tips Unpacked

Copywriting tips are a minefield of do this, don’t do that, try this, avoid that. Especially when you’re just looking for some general tips on how to improve your copywriting skills, it can be difficult to determine what to do for the best.

6 Common Misconceptions about Business Blogging

6 Common Misconceptions about Business Blogging

There are plenty of misconceptions about business blogging floating around out there. You have to write a million words to make it work. You won’t get anywhere if you’re not writing three posts a day. You need an expert blogger, the eye of a newt, a drop of water from the fountain of youth and a sprinkle of fairy dust to make a success of it.