by Louisa Smith | Nov 17, 2021 | Content Creation
Sometimes, no matter how much content you churn out, it doesn’t give you the results you’ve been looking for and you find that your content simply isn’t working. You expected that last blog post to do well, but it’s fallen flat, and you thought...
by Louisa Smith | Oct 20, 2021 | Content Creation
If you’re just starting out on your content marketing journey, the idea of keywords can be overwhelming. You know you need to use them; you understand that they make a difference to where your content ranks, but what should your keywords be? And where should you...
by Louisa Smith | Sep 23, 2021 | Content Creation
While the world is more digitalised than ever before, it’s become apparent to us at The Edwards Company that not everyone is 100% confident about moving their marketing online. A lot of our clients are family-run cleaning companies who have used traditional marketing...
by Louisa Smith | Sep 7, 2021 | Content Creation
Your website is the first port of call for potential customers. It’s your opportunity to bring them into your sphere of influence by showcasing who you are, what you do, and how your business could benefit them. But what happens if your website content is missing the...
by Louisa Smith | Aug 19, 2021 | Content Creation
When your cleaning business is new, it can be difficult to know where to start when it comes to content. You’ll likely know the importance of content for building trust with potential customers and cultivating lasting customer relationships, but with so many content...