by Louisa Smith | Feb 19, 2025 | Content Creation
Copywriting and content writing may sound similar, but they’re two different forms of writing you can use as a small business to target your audience in different ways. Knowing the difference between them and understanding how and when to use each writing style helps...
by Louisa Smith | Sep 11, 2024 | Content Creation, Virtual Assistance
Copywriting that converts is essential to your small business. It’s what will allow your marketing touchpoints to resonate with your target audience, building strong customer relationships and guiding them through their buyer journey. But how do you steer clear of...
by Louisa Smith | Jan 31, 2024 | Content Creation
In today’s digital landscape, having a stand-out website is a key component of a successful marketing strategy for your small business. But stand-out doesn’t have to mean all singing and all dancing or super expensive. It can simply mean crafting copy for your website...
by Louisa Smith | Jan 10, 2024 | Content Creation
Updated: 2/4/25 Social media has become an integral part of our lives and, if you’re using it to your advantage, it should be an integral part of your business marketing strategy too. But with billions of users worldwide and more posts than ever before to...
by Louisa Smith | Dec 13, 2023 | Virtual Assistance
You don’t need a Virtual Assistant. You don’t need anyone to help you keep on top of admin or create engaging social media campaigns. You don’t need anyone to make those dreaded credit control phone calls or respond to hundreds of customer enquiries. You can do all...
