Influencing is big business. It’s infiltrated social media platforms over the past few years and continues to be one of the most effective marketing techniques of the decade. Influencers tap into trending products and topics to reel in massive audiences, convincing them to buy.
When it comes to blogging for your small business, there’s always that little niggle at the back of your mind. Should you or shouldn’t you? Can you commit to the schedule? Would it be worth the time and effort in the end?
Trying to write a homepage for your website is a bit like being asked to tell your life story but only being given two minutes to do it in.
Copywriting tips are a minefield of do this, don’t do that, try this, avoid that. Especially when you’re just looking for some general tips on how to improve your copywriting skills, it can be difficult to determine what to do for the best.
There are plenty of misconceptions about business blogging floating around out there. You have to write a million words to make it work. You won’t get anywhere if you’re not writing three posts a day. You need an expert blogger, the eye of a newt, a drop of water from the fountain of youth and a sprinkle of fairy dust to make a success of it.
There are a few outsourcing mistakes businesses tend to make that mean their endeavour isn’t always as successful as it could have been.
We’re always keen to make New Year’s Resolutions in our personal lives. But what about making them for our businesses?
Outsourcing some of your business tasks during the holidays really can help to take the pressure off and make sure you get the Christmas you deserve while also ensuring your business continues to run smoothly.
There’s a lot to think about when you’re running a start-up. There’s all the front-of-house stuff like your actual products and services, and then there are all the behind-the-scenes tasks that keep the front-of-the-house looking good.
So, you’ve hit the workload overwhelm wall. You were busy plodding along, minding your own business, convincing yourself that adding one or two more tasks to your to-do list won’t hurt. How much difference can it make, right?