by Louisa Smith | Sep 19, 2023 | Content Creation
The language you use in your marketing materials can make or break a campaign. The right words will evoke the right emotions within your potential customers, persuading them to take action. Use the wrong words, though, and they could have the opposite effect. When...
by Louisa Smith | Aug 23, 2023 | Content Creation
Getting to grips with copy when you’re just starting your business journey can feel daunting. There are so many techniques to take on board, rules to follow, and mistakes to avoid… it can all feel very complex and may put you off wanting to give it a go at all. But as...
by Louisa Smith | Jul 28, 2023 | Content Creation
Writing the perfect About page for your company website is crucial to creating a positive impression on potential customers. Not only does it give you the opportunity to tell your story, but it’s also the place to really let your business personality shine through....
by Louisa Smith | Jun 1, 2023 | Content Creation
Persuasive writing is an incredibly powerful tool, especially when it comes to marketing your small business. It enables you to nudge customers gently through the marketing funnel, encouraging them to the desired action that you have in mind. When you’re writing copy...
by Louisa Smith | May 3, 2023 | Content Creation
Constantly keeping on top of your business blog can be challenging, especially if your content ideas pool has well and truly dried up (we’ve all been there!) If that’s the case for you, it might just be your lucky day! We’ve popped together a list of six simple but...
