by Louisa Smith | Mar 19, 2025 | Virtual Assistance
Creativity in content writing means producing content that is unique to your business and engaging and effective for your target audience. But with so much digital content out there and competitors to go up against, how can you utilise the power of creativity to help...
by Louisa Smith | Feb 19, 2025 | Content Creation
Copywriting and content writing may sound similar, but they’re two different forms of writing you can use as a small business to target your audience in different ways. Knowing the difference between them and understanding how and when to use each writing style helps...
by Louisa Smith | Jan 22, 2025 | Content Creation, Virtual Assistance
The oldest story ever recorded was written in 2700 BC. And since we’re still writing and sharing stories today, we’re pretty sure it’s a trend that will be sticking around for a few more years yet. Storytelling is our preferred method of communication as humans....
by Louisa Smith | Nov 6, 2024 | Content Creation, Virtual Assistance
Creating content that resonates with and sparks joy in your audience should always be the name of the game—especially when it comes to written content. That means focusing on your audience and their needs first and ensuring that everything you write is done with their...
by Louisa Smith | Sep 11, 2024 | Content Creation, Virtual Assistance
Copywriting that converts is essential to your small business. It’s what will allow your marketing touchpoints to resonate with your target audience, building strong customer relationships and guiding them through their buyer journey. But how do you steer clear of...
