Writing Copy that Sells: A Beginner’s Guide

Writing Copy that Sells: A Beginner’s Guide

Getting to grips with copy when you’re just starting your business journey can feel daunting. There are so many techniques to take on board, rules to follow, and mistakes to avoid… it can all feel very complex and may put you off wanting to give it a go at all. But as...
The Fundamentals of Persuasive Writing

The Fundamentals of Persuasive Writing

Persuasive writing is an incredibly powerful tool, especially when it comes to marketing your small business. It enables you to nudge customers gently through the marketing funnel, encouraging them to the desired action that you have in mind. When you’re writing copy...
5 Tips for Developing your Copywriting Skills

5 Tips for Developing your Copywriting Skills

Copywriting is an essential skill to possess if you’re trying to convey a clear message to a particular audience, meaning all you small business owners out there will be wanting to improve your skills as much as possible. Good copywriting isn’t just there to fill out...
What Kind of Copywriter do you Need?

What Kind of Copywriter do you Need?

When it comes to copywriting, one size most definitely does not fit all and figuring out what kind of copywriter you need can feel like a bit of a challenge. Is it an SEO copywriter you’re after? Do you need someone to write your product descriptions? Someone to...