by Louisa Smith | Oct 18, 2023 | Content Creation
There may be 7.8 billion people on the planet, but every single one of those people is entirely unique. Our DNA differentiates us from one another, as do our lifestyles. Which, of course, is a brilliant thing! Unless you’re a copywriter, that is. Or a business owner....
by Louisa Smith | Aug 23, 2023 | Content Creation
Getting to grips with copy when you’re just starting your business journey can feel daunting. There are so many techniques to take on board, rules to follow, and mistakes to avoid… it can all feel very complex and may put you off wanting to give it a go at all. But as...
by Louisa Smith | Jun 1, 2023 | Content Creation
Persuasive writing is an incredibly powerful tool, especially when it comes to marketing your small business. It enables you to nudge customers gently through the marketing funnel, encouraging them to the desired action that you have in mind. When you’re writing copy...
by Louisa Smith | May 17, 2023 | Content Creation
Copywriting is an essential skill to possess if you’re trying to convey a clear message to a particular audience, meaning all you small business owners out there will be wanting to improve your skills as much as possible. Good copywriting isn’t just there to fill out...
by Louisa Smith | Sep 14, 2022 | Content Creation
When it comes to copywriting, one size most definitely does not fit all and figuring out what kind of copywriter you need can feel like a bit of a challenge. Is it an SEO copywriter you’re after? Do you need someone to write your product descriptions? Someone to...
