by Louisa Smith | Jan 24, 2024 | Content Creation
The small business world is dynamic and competitive, leading all small business owners to one important question – ‘how can I elevate my small business and make it stand out from the rest?’ The answer could lie in investing in a professional content writer. Research...
by Louisa Smith | Jan 10, 2024 | Content Creation
Social media has become an integral part of our lives and, if you’re using it to your advantage, it should be an integral part of your business marketing strategy too. But with billions of users worldwide and more posts than ever before to scroll through, how can you...
by Louisa Smith | Oct 18, 2023 | Content Creation
There may be 7.8 billion people on the planet, but every single one of those people is entirely unique. Our DNA differentiates us from one another, as do our lifestyles. Which, of course, is a brilliant thing! Unless you’re a copywriter, that is. Or a business owner....
by Louisa Smith | Aug 23, 2023 | Content Creation
Getting to grips with copy when you’re just starting your business journey can feel daunting. There are so many techniques to take on board, rules to follow, and mistakes to avoid… it can all feel very complex and may put you off wanting to give it a go at all. But as...
by Louisa Smith | Jun 1, 2023 | Content Creation
Persuasive writing is an incredibly powerful tool, especially when it comes to marketing your small business. It enables you to nudge customers gently through the marketing funnel, encouraging them to the desired action that you have in mind. When you’re writing copy...