by Louisa Smith | Aug 23, 2023 | Content Creation
Getting to grips with copy when you’re just starting your business journey can feel daunting. There are so many techniques to take on board, rules to follow, and mistakes to avoid… it can all feel very complex and may put you off wanting to give it a go at all. But as...
by Louisa Smith | Jul 17, 2023 | Content Creation
Marketing your business to your target audience is all about stepping into their shoes and getting into their minds. By establishing their standard thought processes and behaviour patterns, you can use a range of techniques throughout your marketing materials to...
by Louisa Smith | May 17, 2023 | Content Creation
Copywriting is an essential skill to possess if you’re trying to convey a clear message to a particular audience, meaning all you small business owners out there will be wanting to improve your skills as much as possible. Good copywriting isn’t just there to fill out...
by Louisa Smith | Feb 8, 2023 | Content Creation
There are plenty of misconceptions about business blogging floating around out there. You have to write a million words to make it work. You won’t get anywhere if you’re not writing three posts a day. You need an expert blogger, the eye of a newt, a drop of water from...
by Louisa Smith | Sep 9, 2021 | Content Creation
If you’ve dabbled in setting up your own cleaning company before, you’ll know there’s no shortage of them. Window cleaning, commercial cleaning, residential cleaning, carpet cleaning, gutter cleaning, patio cleaning, gravestone cleaning… if it can be cleaned, there’s...
