by Louisa Smith | Sep 19, 2023 | Content Creation
The language you use in your marketing materials can make or break a campaign. The right words will evoke the right emotions within your potential customers, persuading them to take action. Use the wrong words, though, and they could have the opposite effect. When...
by Louisa Smith | Jul 17, 2023 | Content Creation
Marketing your business to your target audience is all about stepping into their shoes and getting into their minds. By establishing their standard thought processes and behaviour patterns, you can use a range of techniques throughout your marketing materials to...
by Louisa Smith | Jun 20, 2023 | Content Creation
We all make mistakes, but what if those mistakes are preventing your business from reaching its full potential? When it comes to copywriting for your small business, it’s easy to fall into common errors that mean your copy isn’t quite as effective as it should be. For...
by Louisa Smith | Jun 1, 2023 | Content Creation
Persuasive writing is an incredibly powerful tool, especially when it comes to marketing your small business. It enables you to nudge customers gently through the marketing funnel, encouraging them to the desired action that you have in mind. When you’re writing copy...
by Louisa Smith | May 17, 2023 | Content Creation
Copywriting is an essential skill to possess if you’re trying to convey a clear message to a particular audience, meaning all you small business owners out there will be wanting to improve your skills as much as possible. Good copywriting isn’t just there to fill out...
