01384 626 313
  • Facebook
  • Instagram
  • RSS
  • Facebook
  • Instagram
  • RSS
The Edwards Company
  • Home
  • Services
    • Copywriting
    • Credit Control
    • Data Entry
    • General Admin
    • General Accounts Support
    • Bonus Services
  • About us
  • Blog
  • FAQs
    • General FAQs
    • Credit Control FAQs
    • Content Creation FAQs
    • General Admin FAQs
  • Contact Us
Select Page
Copywriting vs Content Writing: What’s the Difference?

Copywriting vs Content Writing: What’s the Difference?

by Louisa Smith | Feb 19, 2025 | Content Creation

Copywriting and content writing may sound similar, but they’re two different forms of writing you can use as a small business to target your audience in different ways. Knowing the difference between them and understanding how and when to use each writing style helps...
Copywriting Strategies that Convert

Copywriting Strategies that Convert

by Louisa Smith | Sep 11, 2024 | Content Creation, Virtual Assistance

Copywriting that converts is essential to your small business. It’s what will allow your marketing touchpoints to resonate with your target audience, building strong customer relationships and guiding them through their buyer journey. But how do you steer clear of...
Why Professional Content Writers are a Must-have for Small Businesses

Why Professional Content Writers are a Must-have for Small Businesses

by Louisa Smith | Jan 24, 2024 | Content Creation

Updated: 14.1.25 The small business world is dynamic and competitive, leading all small business owners to one important question – ‘how can I elevate my small business and make it stand out from the crowd?’ The answer could lie in investing in a professional content...
Social Media Content Writing | How to Stand out in a Crowded Feed

Social Media Content Writing | How to Stand out in a Crowded Feed

by Louisa Smith | Jan 10, 2024 | Content Creation

Updated: 2/4/25   Social media has become an integral part of our lives and, if you’re using it to your advantage, it should be an integral part of your business marketing strategy too. But with billions of users worldwide and more posts than ever before to...
The Power of Words | How to use Copywriting to Boost your Sales

The Power of Words | How to use Copywriting to Boost your Sales

by Louisa Smith | Sep 19, 2023 | Content Creation

The language you use in your marketing materials can make or break a campaign. The right words will evoke the right emotions within your potential customers, persuading them to take action. Use the wrong words, though, and they could have the opposite effect. When...
« Older Entries

Recent

  • What Tasks Should You be Outsourcing?
  • Boosting Productivity | How a Virtual Assistant Can Help You Focus on What Matters
  • Work-Life Balance for Small Business Owners
  • Productivity Tips | The Benefits of Task Batching
  • The Power of Creativity | Content Writing Tips for Small Businesses

Proud to be part of

Proud to Support

St Albans

The Edwards Company

Lead by Lisa & Liz, The Edwards Company (UK) Limited is the provider of high-quality office support for your business. We offer support to businesses, both large and small. 

Latest News

  • Home
  • Services
    • Copywriting
    • Credit Control
    • Data Entry
    • General Admin
    • General Accounts Support
    • Bonus Services
  • About us
  • Blog
  • FAQs
    • General FAQs
    • Credit Control FAQs
    • Content Creation FAQs
    • General Admin FAQs
  • Contact Us

Follow Us

  • Follow
  • Follow
  • Follow
  • Follow

Follow our copywriting account for plenty of top tips!

  • Follow

Subscribe to receive our newsletter

Privacy Policy | VA Terms of Business UK

© The Edwards Company 2025 | Designed and Powered by WP Fiddly Bits – WordPress Support UK .