by Louisa Smith | Feb 19, 2025 | Content Creation
Copywriting and content writing may sound similar, but they’re two different forms of writing you can use as a small business to target your audience in different ways. Knowing the difference between them and understanding how and when to use each writing style helps...
by Louisa Smith | Sep 11, 2024 | Content Creation, Virtual Assistance
Copywriting that converts is essential to your small business. It’s what will allow your marketing touchpoints to resonate with your target audience, building strong customer relationships and guiding them through their buyer journey. But how do you steer clear of...
by Louisa Smith | Jan 24, 2024 | Content Creation
Updated: 14.1.25 The small business world is dynamic and competitive, leading all small business owners to one important question – ‘how can I elevate my small business and make it stand out from the crowd?’ The answer could lie in investing in a professional content...
by Louisa Smith | Jan 10, 2024 | Content Creation
Updated: 2/4/25 Social media has become an integral part of our lives and, if you’re using it to your advantage, it should be an integral part of your business marketing strategy too. But with billions of users worldwide and more posts than ever before to...
by Louisa Smith | Sep 19, 2023 | Content Creation
The language you use in your marketing materials can make or break a campaign. The right words will evoke the right emotions within your potential customers, persuading them to take action. Use the wrong words, though, and they could have the opposite effect. When...
