by Louisa Smith | Jan 24, 2024 | Content Creation
The small business world is dynamic and competitive, leading all small business owners to one important question – ‘how can I elevate my small business and make it stand out from the rest?’ The answer could lie in investing in a professional content writer. Research...
by Louisa Smith | Jan 10, 2024 | Content Creation
Social media has become an integral part of our lives and, if you’re using it to your advantage, it should be an integral part of your business marketing strategy too. But with billions of users worldwide and more posts than ever before to scroll through, how can you...
by Louisa Smith | Sep 19, 2023 | Content Creation
The language you use in your marketing materials can make or break a campaign. The right words will evoke the right emotions within your potential customers, persuading them to take action. Use the wrong words, though, and they could have the opposite effect. When...
by Louisa Smith | Jul 17, 2023 | Content Creation
Marketing your business to your target audience is all about stepping into their shoes and getting into their minds. By establishing their standard thought processes and behaviour patterns, you can use a range of techniques throughout your marketing materials to...
by Louisa Smith | Jun 20, 2023 | Content Creation
We all make mistakes, but what if those mistakes are preventing your business from reaching its full potential? When it comes to copywriting for your small business, it’s easy to fall into common errors that mean your copy isn’t quite as effective as it should be. For...
