Growing your small business in 2025 is an exciting prospect, but it can also be a daunting one. To help keep those concerns at bay and allow you to go into 2025 with a positive mindset, check out the strategies below that make small business growth simple…
Small Business Growth Strategies
Setting Achievable Goals
Everyone running a small business has goals. You have a vision for where you want your business to be in two, five, ten years and you’re constantly taking steps to get yourself there. Sometimes, however, those goals can feel so far off that they almost seem impossible to reach.
When it comes to ensuring growth for your small business in 2025, setting small, achievable goals regularly is the way to go. For example, by this time next year, you may want to have doubled your sales. A great goal to have – but break it down. So, this month, you’d like to put a marketing campaign in place that allows you to sell five more items than you did last month. This goal is achievable, and you have a plan in place to get there. If all goes well, next month, you can step that goal up a notch.
All the while, these small goals are forming the pieces of the whole puzzle. Each target you set, no matter how small, is paving the way for sustainable business growth in 2025.
Moral of the story – don’t get bogged down with big, far off goals. Start small and build from there.
Streamlining Administrative Processes
As Virtual Assistant, we work with a lot of small businesses. Their biggest problem? Admin. Always. Admin is a vital part of any small businesses, but the sheer volume of it and its time-consuming nature can be a massive drain on your resources. Instead of pushing forwards with new ideas and developing your business, you’re held back, bogged down by endless paperwork and data and emails.
Therefore, putting measures in place to streamline your admin processes now can help contribute towards the growth of your small business in 2025. For example, you could:
- Adopt automation tools – so many repetitive tasks, so little time! Automation tasks can take care of things like sending out invoices, scheduling social media or managing payroll. While it may feel daunting to hand over control to tools, automation saves time, reduces human error and takes some of that admin-doom pressure off.
- Time-block – admin can be massively distracting if you’re not careful. Picking up admin bits while you’re in the middle of other important tasks splinters your focus, meaning quality suffers and everything takes longer than it needs to. Block off specific hours of your week to focus on admin and avoid letting it infiltrate your non-admin hours.
- Audit your processes regularly – if it ain’t broke, don’t fix it, right? Eh. Not really. Think of it like this. Your old laptop isn’t broken, but it’s a bit slow. Would you benefit from a newer, speedier model? Absolutely. The same applies to your processes – just because something is working well enough doesn’t mean it’s as efficient as it could be. Auditing your processes regularly allows you to adapt and tweak them to ensure optimum efficiency at all times.
Admin can be a pain and could hold your business back if not managed effectively. Streamlining your admin processes now will free up some of your time to focus on growing your business in 2025.
Leveraging Content Writing
When it comes to growing your small business, the power of content writing is often overlooked. But if utilised correctly, it can serve to drive traffic to your website and other platforms, engage your audience on a new level, and foster loyal customer relationships.
While social media most definitely has its place in small business marketing, millions of people still turn to longer-form content for their information. For example, blogs, newsletters and your website content all play a part in bringing your audience into your sphere of influence. These types of content bring down those buyer-seller walls and allow your audience to gain an understanding of your values and visions.
Content writing is about engaging your audience, rather than selling. For an example, if you’re running a small cake business, you may want to write a series of blogs on popular cake designs for the coming months. Or, if you’re selling candles, you could send out a monthly newsletter on best candle scents for the season.
This content doesn’t have to be all-singing, all-dancing, but it does have to provide value for your audience in some way. By utilising content writing in this way, you’re allowing your audience to become a part of your business, rather than just the end result. Engaged, loyal customers = business growth!
Utilising Social Media
We are all chronically online, so it goes without saying that social media should remain a key focus when striving for business growth in 2025. But what the last few years has taught us is that not every social media trend works for every small business. In fact, developing your own strategy and ideas and being creative in a way that represents your business works better.
For your small business, video content may not be going down well with your audience. That’s fine! Don’t be afraid to try creating a community group on Facebook instead. Or, if your Instagram posts aren’t really receiving the attention you’d like, try some fun videos on TikTok.
When it comes to social media and business growth, trying different things and figuring out what works best for your business and your audience is the way to go.
Investing in Outsourcing
Sometimes, small business growth means sharing the workload. And while it may feel daunting to hand over some aspects of your business to a Virtual Assistant, it really is one of the most effective ways to ensure business growth.
Virtual Assistants and other outsource professionals have one job – to make your life easier. They manage a variety of tasks to not only offer their expertise and experience, but to free up your valuable time too.
For example, you may invest in a Virtual Assistant who specialises in credit control. They can step into manage invoices, chase late payments and generally keep your accounts running smoothly and looking healthy. The hours you would have spent on this are freed up, and you can rest assured that your accounts are in excellent, highly skilled hands. With your accounts looking good and more time on your hands, business growth is inevitable.
Or, if you’ve got credit control covered but want to give your marketing efforts a bit of a push, invest in a virtual assistant skilled in writing content or creating social media posts. They’ll be able to put marketing strategies in place that suit your business and your audience, and plan, create and schedule consistent content all geared towards fostering brilliant relationships with your customers.
When it comes to small business growth in 2025 and beyond, investing in some external support really is an invaluable strategy.
Embracing Flexibility
Finally, if you’re pushing for the growth of your small business in 2025, flexibility and adaptability are about to become your best friends. Rigid, structured processes, ideas and thinking can pigeonhole your business and keep you from moving forwards – the last thing you want if growth is top of your priorities list.
Things change all the time. Your audience’s preferences will shift, your ideas and values will evolve, as will the small businesses you’re competing against. To stand a chance of outrunning them in this growth race, you will need to embrace all the changes thrown your way. Be prepared to change your marketing tactics, be open to new ideas, innovation and technology. Don’t be afraid to switch up a process or scrap one all together if it’s not working (no matter how attached to it you are!)
Change in the small business world is inevitable. The only way to keep up with it is to grab each change with both hands and keep pushing forwards.
Small Business Support
Growing your small business in 2025 is an incredibly exciting process, and, as we’ve demonstrated, there are plenty of things you can put in place to help you achieve that goal.
Here at The Edwards Company, we support small businesses with a range of business aspects, from content creation to credit control, data entry to admin, all with the same goal in mind – helping our clients reach their small business goals.
For more information on how we can support your small business growth in 2025, please get in touch with our fab team of Virtual Assistants.