by Louisa Smith | Jul 28, 2023 | Content Creation
Writing the perfect About page for your company website is crucial to creating a positive impression on potential customers. Not only does it give you the opportunity to tell your story, but it’s also the place to really let your business personality shine through....
by Louisa Smith | Jul 17, 2023 | Content Creation
Marketing your business to your target audience is all about stepping into their shoes and getting into their minds. By establishing their standard thought processes and behaviour patterns, you can use a range of techniques throughout your marketing materials to...
by Louisa Smith | Jun 1, 2023 | Content Creation
Persuasive writing is an incredibly powerful tool, especially when it comes to marketing your small business. It enables you to nudge customers gently through the marketing funnel, encouraging them to the desired action that you have in mind. When you’re writing copy...
by Louisa Smith | Apr 19, 2023 | Content Creation
Running a business is challenge, there’s no two ways about it. There will be plenty of bumps in the road, changes of direction and probably a good bit of anxiety! In the long-run however, your hard work should pay off, leaving you with a business that is thriving and...
by Louisa Smith | Feb 22, 2023 | Content Creation
Copywriting tips are a minefield of do this, don’t do that, try this, avoid that. Especially when you’re just looking for some general tips on how to improve your copywriting skills, it can be difficult to determine what to do for the best. To make things a little...
