by Louisa Smith | Jan 31, 2024 | Content Creation
In today’s digital landscape, having a stand-out website is a key component of a successful marketing strategy for your small business. But stand-out doesn’t have to mean all singing and all dancing or super expensive. It can simply mean crafting copy for your website...
by Louisa Smith | Sep 7, 2022 | Content Creation
Outlining your blog posts before you start writing is arguably the most important step. When we work with clients, one of the most common mistakes we notice is that they’re jumping straight into writing without organising their ideas into a coherent structure first....
by Louisa Smith | Aug 16, 2022 | Content Creation
When it comes to writing better website copy, there is a range of tricks and tips that you can consider implementing. And the good news is, they’re all relatively easy to achieve! Writing better website copy isn’t about being the best writer in the world and producing...
by Louisa Smith | Apr 13, 2022 | Content Creation
Learning the language of LinkedIn is no mean feat, especially if you’re new to the world of this business-focused platform. There are business pages vs personal pages to choose from, the ever-changing algorithm to consider and posting to get leads vs posting to make...
by Louisa Smith | Sep 23, 2021 | Content Creation
While the world is more digitalised than ever before, it’s become apparent to us at The Edwards Company that not everyone is 100% confident about moving their marketing online. A lot of our clients are family-run cleaning companies who have used traditional marketing...
