by Louisa Smith | Feb 19, 2025 | Content Creation
Copywriting and content writing may sound similar, but they’re two different forms of writing you can use as a small business to target your audience in different ways. Knowing the difference between them and understanding how and when to use each writing style helps...
by Louisa Smith | Sep 11, 2024 | Content Creation, Virtual Assistance
Copywriting that converts is essential to your small business. It’s what will allow your marketing touchpoints to resonate with your target audience, building strong customer relationships and guiding them through their buyer journey. But how do you steer clear of...
by Louisa Smith | Jun 1, 2023 | Content Creation
Persuasive writing is an incredibly powerful tool, especially when it comes to marketing your small business. It enables you to nudge customers gently through the marketing funnel, encouraging them to the desired action that you have in mind. When you’re writing copy...
by Louisa Smith | Mar 30, 2022 | Content Creation
Content creation is an incredibly broad term. It can mean anything from filming yourself dancing to a trending song and posting it on TikTok to writing business blog posts to give an insight into your business and everything in between. Because content is so varied...
by Louisa Smith | Mar 23, 2022 | Cleaning Companies, Content Creation
Starting a business blog for your cleaning company is a great addition to your marketing efforts. Not only do business blogs help to give your business some depth, but they also provide potential customers with useful, valuable information that will help them make an...
